OVERVIEW

Branding and apparel design explorations for independent record label Stones Throw Records.

The project focused on translating the label’s raw, analog music culture into bold, graphic visual systems that could live across merchandise, apparel, and promotional materials.

KEY FOCUS

• Developed modern graphic interpretations of classic vinyl and crate-digging culture
• Created flexible logo systems designed for apparel, packaging, and promotional use
• Explored bold, minimal compositions rooted in record label iconography and music history
• Balanced nostalgia with contemporary streetwear aesthetics

ROLE

Brand concept development, logo system design, and apparel graphic direction.