OVERVIEW

Full creative direction and visual identity development for streetwear brand Ninth Circle.

The project focused on building a bold, cohesive brand world rooted in underground culture, symbolism, and statement-driven design. The identity system was designed to scale across apparel, headwear, accessories, patches, and promotional materials while maintaining a strong, instantly recognizable presence.

KEY FOCUS

• Developed primary and secondary logo systems for flexible brand application
• Created graphic language inspired by underground iconography and counterculture aesthetics
• Designed apparel collections, headwear systems, patches, and accessory graphics
• Established a cohesive monochrome-forward visual identity for strong retail impact
• Built scalable brand assets for product drops and seasonal releases

ROLE

Creative direction, brand identity design, apparel graphics, illustration, and product system design.