OVERVIEW

JPT is a leading industry publication delivering authoritative coverage of exploration and production technologies, energy advancements, and global oil and gas news.

This project focused on modernizing the publication’s digital experience to better support evolving reader habits and complex technical content.

KEY CHALLENGES

• Complete platform redesign with a mobile-first strategy
• Simplify dense technical content and varied article formats into a clear, navigable system
• Create hierarchy that guides professionals quickly to relevant information
• Balance credibility and authority with a modern, accessible visual design

ROLE

Creative Director leading design strategy, user experience, and visual system development within the Advontemedia collaborative team.

YEAR

2015