OVERVIEW

Media kit design for a startup publication focused on Krav Maga and modern self-defense training.

The project required developing a cohesive visual language that conveyed strength, discipline, and tactical precision while appealing to sponsors and advertising partners.

KEY FOCUS

• Designed a bold visual identity tailored to the intensity and discipline of Krav Maga
• Developed custom graphic treatments and imagery to create a distinctive, high-impact presentation
• Structured content to clearly communicate audience value, advertising opportunities, and brand positioning
• Balanced aggressive visual tone with clean editorial layout for professional credibility

ROLE

Creative direction, visual identity development, and full graphic design execution.