OVERVIEW

American Scientist is an award-winning, illustrated bimonthly magazine covering science, engineering, and technology. Published by Sigma Xi, The Scientific Research Honor Society, it has been a trusted voice in scientific communication since 1913.

KEY CHALLENGES

The project centered on modernizing the publication’s digital presence through a full redesign and rebrand from an outdated CMS. A major focus was creating a more visually engaging reading experience by using color, spacing, and layout to bring clarity, hierarchy, and energy to dense editorial content.

ROLE

Creative Director at Advontemedia, leading the visual rebrand and guiding collaborative design efforts across teams.

YEAR

2016