OVERVIEW

NAWBO is a national organization dedicated to supporting and empowering women business owners through advocacy, education, and a strong member community.

KEY CHALLENGES

The project focused on modernizing the organization’s digital presence through a full redesign and rebrand from an outdated CMS. A key priority was creating a more engaging and approachable experience by using color, spacing, and visual hierarchy to highlight important resources, programs, and membership pathways.

ROLE

Creative Director at Advontemedia, leading the visual rebrand and collaborating with cross-functional teams to shape the platform’s user experience and design direction.

YEAR

2018