OVERVIEW

Dunn & Duffy is an emerging streetwear brand rooted in motorcycle culture, craftsmanship, and independent spirit.

I led the development of the brand’s visual identity and apparel graphics, creating a bold, adaptable system that could live across clothing, accessories, and merchandise while reflecting the grit and authenticity of the riding community.

KEY FOCUS

• Built a strong, recognizable brand mark designed for embroidery, print, and large-scale applications
• Developed apparel graphics inspired by vintage motorcycle club insignias and heritage workwear
• Balanced modern streetwear aesthetics with classic Americana influences
• Created a cohesive identity system flexible enough to grow with the brand

ROLE

Brand identity, logo system, and apparel graphic design.