OVERVIEW

Website design for a leading annual conference and exhibition serving the electric power transmission and distribution industry. The project focused on creating a modern digital platform that could support event promotion, attendee engagement, and sponsor visibility.

KEY CHALLENGES

The original site was built on an outdated CMS with limited flexibility, requiring a full redesign to create a more modern, responsive experience across devices.

The design needed to organize large volumes of event information in a way that felt clear and visually engaging. Distinct banded sections were used to create strong content separation and improve readability across long pages.

A restrained, minimal color system was developed to accommodate changing brand palettes for each annual conference while maintaining visual consistency and usability.

ROLE

Creative Director at Advontemedia, leading visual design strategy, directing UX structure, and collaborating with cross-functional teams to deliver a flexible, modern event platform.

YEAR

2013