OVERVIEW

ResumeBear is a job search platform designed to connect job seekers and employers through a suite of innovative career and recruiting tools. The project focused on creating an engaging digital experience that clearly communicated product features while encouraging user sign-ups.

KEY CHALLENGES

The primary challenge was developing multiple homepage design concepts that balanced product education with strong conversion strategy. The experience needed to make complex feature sets feel approachable and easy to understand for a broad consumer audience.

A visual-forward design approach was used to present platform tools in a friendly, engaging way while maintaining clarity around user pathways and calls to action.

ROLE

Creative Director at Advontemedia, leading visual concept development, directing user experience strategy, and collaborating with cross-functional teams to deliver a conversion-focused product platform.

YEAR

2014