OVERVIEW

Vision Systems Design is an industry publication serving engineers and system integrators with practical insights into machine vision, image processing technologies, and emerging applications. This project focused on supporting a targeted digital marketing initiative tied to a live industry webcast.

KEY CHALLENGES

The primary goal was designing a high-conversion landing page centered around webcast registration. The experience needed to streamline the sign-up process while clearly presenting key event details, speaker information, and technical relevance for a professional audience.

Balancing strong calls-to-action with clear informational hierarchy was critical to reducing friction and guiding users efficiently through registration.

The project also included designing a promotional alert newsletter to drive awareness and increase attendance among subscribers.

ROLE

Creative Director at Advontemedia, leading visual design strategy and user experience direction while collaborating with cross-functional teams to deliver a focused, conversion-driven campaign experience.

YEAR

2014