OVERVIEW

Originally launched in 2005 as a print magazine created by and for young professionals in the upstream oil and gas industry, this publication evolved into a dynamic digital platform designed to inform, inspire, and connect the next generation of industry leaders. The redesign focused on carrying forward the publication’s strong editorial voice while reimagining its visual presence for a modern, multi-device audience.

KEY CHALLENGES

Develop a more contemporary and engaging visual experience that resonates with a younger professional demographic while maintaining credibility within a technical industry.

Translate the publication’s established print identity into a digital environment, thoughtfully incorporating its signature illustrated elements without overwhelming the user experience.

ROLE

This project was completed in the collaborative environment of Advontemedia.

My role focused on leading creative direction, visual design strategy, and user experience across the platform.