OVERVIEW

Alaska Business is a long-standing regional publication with deep roots across the state’s business community. This project focused on redesigning their website to modernize the brand’s digital presence while building a foundation that would integrate seamlessly with their new digital magazine platform.

KEY CHALLENGES

The project involved migrating a large volume of legacy content from an outdated CMS while restructuring the platform to support a flexible, modern design system. It also required forward-thinking planning to ensure the website and digital magazine experience worked together as a cohesive ecosystem.

Because Alaska Business is such an established and respected brand, the process required close collaboration with a wide range of stakeholders, balancing modernization with the expectations of a loyal readership.

ROLE

Creative Director at Advontemedia, leading design strategy across both the website redesign and the development of the digital magazine platform, while directing content migration and stakeholder collaboration.

YEAR

2018