OVERVIEW

PennEnergy is a leading media brand serving the global power and energy industry. This project focused on creating a fully digital media kit designed to modernize how the brand presented its advertising capabilities, audience insights, and marketing opportunities.

KEY CHALLENGES

At the time, most media kits still relied on static PDFs and print-first formats. The challenge was to transform traditional sales materials into an interactive digital experience that felt modern, accessible, and aligned with how advertisers researched opportunities online.

The platform needed to clearly communicate complex offerings, performance data, and service capabilities while maintaining a strong visual identity and consistent experience across desktop and mobile devices.

ROLE

Creative Director at Advontemedia, leading the visual concept, digital experience strategy, and collaborative execution across design and development teams.

YEAR

2016