OVERVIEW

The LED Show is an international industry event highlighting advancements in architectural, commercial, residential, and retail solid-state lighting technology. The platform connects architects, designers, engineers, manufacturers, and investors from around the world.

This project focused on creating a modern digital experience that supported event promotion, attendee registration, sponsor visibility, and information discovery.

KEY CHALLENGES

The original website was built on an inflexible legacy CMS, requiring a full redesign to create a more modern, responsive platform that could scale across devices.

The experience needed to present dense event information in a clear, engaging format while supporting multiple audience types, from exhibitors and sponsors to attendees and media.

Structured content zones and strong visual hierarchy were used to guide navigation and improve readability across long-form pages.

A flexible visual system was also developed to accommodate evolving event branding and annual color variations without sacrificing consistency.

ROLE

Creative Director at Advontemedia, leading design strategy and user experience direction while collaborating with cross-functional teams to deliver a modern, scalable event platform.

YEAR

2014