OVERVIEW

The Family Firm Institute (FFI) is a global membership organization dedicated to advancing the study and practice of family enterprise. This project focused on modernizing the organization’s digital presence while supporting its role as a trusted international thought leader.

KEY CHALLENGES

The redesign required transitioning from a dated CMS while working within very specific brand preferences and stakeholder expectations. The process involved close collaboration with a large group of decision-makers, requiring frequent presentations, feedback sessions, and careful design refinements.

In addition to the website redesign, the project extended into the design of FFI’s digital newsletters, ensuring a cohesive visual system across web and communication platforms.

Balancing modernization with the organization’s established reputation and global audience was central to the project’s success.

ROLE

Creative Director at Advontemedia, leading visual design strategy, guiding UX direction, and managing stakeholder collaboration across both web and digital publication initiatives.

YEAR

2017