OVERVIEW

The Indiana Bankers Association is a statewide organization that supports Indiana’s banking institutions and helps strengthen the communities they serve. This project focused on modernizing the association’s digital presence while respecting the expectations of a long-established, professional audience.

KEY CHALLENGES

The redesign required transitioning from a dated CMS while working within very specific brand guidelines and aesthetic preferences. The process involved extensive collaboration with numerous stakeholders, requiring frequent presentations, feedback sessions, and multiple revision cycles to ensure alignment across the organization.

Balancing modernization with institutional expectations was key to delivering a platform that felt both contemporary and trustworthy.

ROLE

Creative Director at Advontemedia, leading visual design strategy, guiding UX decisions, and facilitating stakeholder collaboration throughout the project lifecycle.

YEAR

2019