OVERVIEW

Hubs is an online industry community delivering personalized content for professionals in the Power Generation and Transmission & Distribution sectors. Members use custom tracking and personalization tools to research projects, companies, industry news, and emerging technologies across the power and energy landscape.

KEY CHALLENGES

The core challenge was translating complex industry data into meaningful, personalized experiences. This meant building systems that could intelligently tailor news, insights, and professional interactions based on user behavior and key data signals.

ROLE

Creative Director at Advontemedia, leading design strategy and collaborating across teams to shape the platform’s user experience and visual direction.

YEAR

2017