OVERVIEW

Brand identity and visual system development for a new golf lifestyle company launching alongside an original golf-themed card game.

The objective was to create a cohesive brand that could live across multiple touchpoints including product packaging, game components, merchandise, and future promotional materials.

CONCEPT & DIRECTION

The identity blends traditional golf heritage with modern, approachable styling to appeal to both dedicated players and casual enthusiasts. Classic serif typography and refined marks reference the legacy of the sport, while simplified iconography and bold compositions give the brand flexibility for contemporary applications.

The custom monogram integrates the golf tee and ball into a distinctive emblem that functions as both a brand signature and a versatile product mark.

EXECUTION

A complete visual system was developed including primary logos, secondary marks, monograms, typography standards, color systems, and product-ready graphics. The identity was designed for adaptability across packaging, printed game materials, apparel, and digital environments.

Special care was given to scalability and legibility to ensure the marks remain recognizable from small-format card components to large-format promotional uses.

ROLE

Brand Identity Design, Visual System Development, Product Branding, and Layout Direction.